Sanremo

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Sanremo: Flowers, History, and Non-Stop Entertainment

Nestled in a wide bay on the Western Ligurian Riviera, between Capo Nero and Capo Verde, Sanremo is a city of many faces, where past and present, tradition and modernity, silence and celebration coexist in perfect harmony.

Known as the “City of Flowers”, Sanremo is a place waiting to be discovered—almost like leafing through a book, where each neighborhood tells a different story. The oldest part of the city, known as La Pigna, is a fascinating maze of steep alleys, covered walkways, medieval glimpses, and unexpected little squares. The tightly packed houses seem to embrace one another, creating a timeless, authentic and evocative atmosphere.

Just a few steps away lies modern Sanremo, which, in just a few decades, transformed from a humble fishing village into an elegant, internationally renowned tourist destination. Today, the city welcomes visitors from around the world all year round, offering events, entertainment, and a mild climate that makes every season enjoyable.

An undisputed symbol of its elegance and cosmopolitan spirit is the famous Municipal Casino, built in 1905, which remains a landmark for lovers of gaming, entertainment, and the dolce vita. Sanremo is also music, flowers, fashion, art—and above all, emotion: a city that lives and makes you feel alive, with timeless energy and beauty.

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